We’ve been fluent in commerce since the beginning.
We design and build commerce systems for manufacturers, distributors, and industrial brands that need more than a standard approach. (Because we’re more than a standard agency.)
Who We Are
Our Point of View.
B2B Commerce requires a specialist.
B2B commerce is not built around one-time purchases or simple transactions: it’s built around relationships, repeat orders, negotiated pricing, operational complexity, and buying journeys that move between self-service and human interaction.
That level of complexity doesn’t just call for a better system: it calls for the right partner behind it.
Where We Started
Cadent Commerce began with a clear focus: solve the real challenges in ecommerce, and do it remarkably well.
Long before “B2B commerce” became a category many agencies claimed to understand, our team was working alongside manufacturers, distributors, and industrial brands navigating complex catalogs, customer-specific pricing, approval workflows, and ERP-driven operations.
Our roots trace back to Accorin, a boutique digital agency founded in 2013 in Boston, MA, built around the belief that B2B buying and selling require a fundamentally different approach than retail and DTC ecommerce. That belief has shaped everything that’s followed.
As digital commerce matured, so did the needs of the businesses we serve.
Manufacturers, distributors, and industrial brands needed more than storefronts: they needed connected systems, self-service capabilities, and high-touch support models that reflect how their customers actually buy.
In 2021, we became part of THE·TEAM, expanding our reach and capabilities while deepening the specialization that set us apart. Today, Cadent Commerce operates as the enterprise B2B commerce practice within THE·TEAM, bringing both scale and deep expertise to every engagement.
What We Do
We design and build B2B commerce systems that make it easier for customers to buy more, buy more often, and buy in the way they prefer
We take a 360-degree view of the customer and the business, designing experiences that reduce friction while supporting the operational realities behind every transaction.
How We Do It
Our approach is grounded in structure, experience, and a deep understanding of B2B complexity.
We combine strategy, experience design, engineering, and ongoing optimization into a cohesive system, supported by tools, templates, and methodologies refined over years of solving similar challenges.
That means less reinvention, better alignment, more consistent delivery, and stronger long-term outcomes.
Why We Do It
We build for more than just launches.
We design systems that are based in how your business actually operates.
We build experiences your customers return to.
We make foundations that improve over time and support long-term growth.