Articles
We’re invested in following along with the latest in commerce, from connecting legacy buying behaviors to emerging AI technologies. Here are some of our thoughts.
Design as Decision Architecture in B2B Commerce
Most B2B ecommerce design fails in a predictable way: it is optimized for how systems are supposed to work, not for how buying actually happens inside complex organizations. Interfaces are simplified, steps are removed, and flows are streamlined. But in B2B, simplification often moves complexity instead of resolving it. This is why platforms that feel…
The New B2B Buyer Journey: What It Is, and What It Isn’t
The B2B buyer, and the B2B buyer journey, have both been changing rapidly, and most sites have not been able to keep up: here’s how you can.
B2B is Evolving—Are Your Strategies?
Our partner BigCommerce recently released their 2025 Industrial Buyer Report. We’re here to give you our take on these trends and how to make sure that your business isn’t falling behind.
AI In eCommerce: Challenges and Opportunities
This post recaps key insights from our recent talk at the Miami AI Summit, where we explored how AI is reshaping eCommerce platforms, the customer experience, and the agency model. In eCommerce, AI is no longer a differentiator: it’s the new table stakes, and it’s quickly becoming as ubiquitous as any other touchpoint in the…
5 Reasons Not to Miss B2B Online
At the end of this month (April 28-30) B2B merchants and vendors will gather at the Marriott / Downtown Chicago to discuss B2B business and eCommerce topics and trends with AI at the forefront. DIGITAL·TEAM is proud to be a lead sponsor this year; our own Graham Lubie will be speaking and leading the Analytics…
Top 10 B2B eCommerce Predictions for 2025: Navigating the Digital Revolution
As we approach 2025, the B2B eCommerce landscape will undergo a significant transformation. At DIGITAL·TEAM, we’ve done some research, chatted with B2B partners, and attended plenty of conferences to see what’s to come in the next year. We’re excited to share our top ten predictions for the changes that will reshape the digital marketplace. These…