Insights
We’re invested in following along with the latest in commerce, from connecting legacy buying behaviors to emerging AI technologies. Here are some of our thoughts.
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Defining & Creating a Content Strategy That Engages Your B2B Customers
B2B companies face unique challenges when it comes to engaging their customers. The landscape is competitive, and standing out requires more than just a flashy website or a well-designed product catalog. It demands a thoughtful, strategic approach to content creation and distribution. There is art and finesse in defining and creating a content strategy that…
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Transforming eCommerce Strategies with Feedonomics: A Pioneer for Digital Businesses
DIGITAL·TEAM is a Certified BigCommerce Omni-channel Partner and we understand the importance of managing the eCommerce and Retail (in-person) channels together. This is the first in a series of articles that seek to assist merchants with their omni-channel growth. What is Feedonomics? Feedonomics is a powerful product feed management platform designed to optimize eCommerce operations…
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Catalyst: BigCommerce’s B2B Game-Changer for 2025 and Beyond
With businesses seeking innovative solutions to stay competitive in the digital marketplace, one technology stands out as a potential game-changer for B2B online retailers in 2025: Catalyst. This powerful tool, developed by BigCommerce, is poised to revolutionize the way B2B businesses create and manage their online storefronts. In this article, we’ll explore why Catalyst is…
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Shopify B2B vs BigCommerce B2B: Comparing them Today…
B2B eCommerce has become a cornerstone of modern business operations – especially for manufacturers and distributors of all shapes, sizes and industries. As companies strive to streamline their processes and expand their reach, choosing an eCommerce platform can make or break their online success. Two prominent players in this arena, Shopify and BigCommerce, have emerged…
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Personalized B2B Buying Journeys – Part II
Putting Personalization into Action Following our Personalized B2B Buying Journeys – Part I article where you learned innovative strategies manufacturers can employ to personalize buying experiences – in Part II we’ll dive into some more concrete examples of how these practices can be implemented. There is a bit of art mixed in with the science…
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Personalized B2B Buying Journeys – Part I
Data-Driven Strategies for Manufacturers The B2B landscape is undergoing a seismic shift. As digital transformation accelerates, manufacturers are finding themselves at a crossroads. The traditional one-size-fits-all approach to customer engagement is rapidly becoming obsolete. Today’s B2B buyers, influenced by their B2C experiences, are demanding more. They’re looking for personalized, seamless, and efficient buying journeys that…