Insights
We’re invested in following along with the latest in commerce, from connecting legacy buying behaviors to emerging AI technologies. Here are some of our thoughts.
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4 Key Risks to Avoid when Replatforming your eCommerce Site
eCommerce projects, and especially replatform projects, are typically complex and often difficult. When you take one on, you are bound to face challenges. Over the last decade, the DIGITAL·TEAM team has done dozens of new eCommerce site implementation projects, eCommerce replatforming projects, and eCommerce “rescue” projects. Along the way we have developed a comprehensive guide…
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eCommerce Maturity: The Path to Profit for Manufacturers
eCommerce has become a critical component for manufacturers that want to maintain a competitive edge. As B2B manufacturers face the challenges of the online marketplace, it’s important to assess eCommerce opportunities and create a plan for growth. By following a structured approach, manufacturers can improve their digital capabilities, boost customer engagement, and ultimately increase…
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The Modern Manufacturer: JG Finneran’s Successful Migration from Magento to BigCommerce B2B Edition
JG Finneran, a leading scientific consumable lab equipment manufacturer, found itself at a crossroads with its eCommerce platform. The company was using Magento for its online B2B website, but the platform’s complexity and maintenance costs were not aligned with their marketing and business goals. Recognizing the need for a more efficient and scalable solution, JG…
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Four ‘No Regret’ Strategies to Resolve Manufacturing Channel Conflict
“59% of eCommerce channel managers say their annual revenue would increase were they not constrained by channel conflict.” – BCG 2021 Channel Manager Survey1 The Challenge. B2B manufacturers are one of the last sectors of the economy to truly adopt and optimize eCommerce. But the evidence is now becoming clearer – companies that avoid eCommerce…
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Approaches for Manufacturers to Manage Channel Conflict When Rolling Out B2B eCommerce Programs
Establishing the Foundation As executives in manufacturing companies weigh the potential benefits of integrating B2B eCommerce into their sales strategies, the challenge of channel conflict emerges as a critical concern. Embracing direct eCommerce sales offers promising opportunities for growth and increased market reach, yet it also poses the risk of alienating existing dealers and distributors.…
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Unlocking Rapid Success: A Guide to B2B E-commerce Acceleration with DIGITAL·TEAM
In the dynamic realm of B2B e-commerce, speed is often the name of the game. To meet the evolving demands of modern buyers and stay ahead of the competition, businesses need a solution that doesn’t just promise success but accelerates it. Enter DIGITAL·TEAM’s B2B E-commerce Accelerator—a revolutionary framework designed to fast-track your journey to a…