Insights
We’re invested in following along with the latest in commerce, from connecting legacy buying behaviors to emerging AI technologies. Here are some of our thoughts.
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The Top Five Reasons Why B2B Merchants Are Taking A Shine To BigCommerce
In 2020, BigCommerce made a significant impact in the Direct-to-Consumer (D2C) ecommerce landscape, leading to their impressive $1.2 billion IPO. However, it’s worth noting that a substantial portion of their pre-IPO revenue was derived from a different customer segment – B2B companies. According to Meritech Capital, approximately 10% of BigCommerce customers used the platform primarily…
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Emerging Trends in Payment Tech for E-Commerce Merchants in 2024
The Next Generation of Online Payments It’s no secret that e-commerce has experienced tremendous growth over the past few years. As more consumers shift their shopping online and businesses expand their digital operations, the need for secure, efficient payment technologies tailored to the unique needs of the e-commerce ecosystem becomes paramount. E-commerce merchants now know…
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Driving Success Through Ecommerce Site Optimization
Laying the Groundwork for an Optimized Ecommerce Experience – SEO, Site Architecture, and Product Pages Creating an exceptional ecommerce experience requires more than just setting up an online storefront. To truly engage customers and nurture lasting relationships, merchants must optimize their sites for seamless navigation, compelling content, and frictionless purchases. The foundation for optimization starts…
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Driving Data-Powered E-Commerce Decisions through Advanced Analytics Integration
Understanding the Need for Advanced Analytics in an E-Commerce Platform E-commerce has evolved from basic online transactions to complex, omnichannel customer experiences providing immense data. To keep pace, merchants need advanced analytics that deliver comprehensive, actionable insights from this data to guide strategic decisions and optimize performance. Legacy analytics platforms built into e-commerce solutions (like…
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BigCommerce vs. Adobe Commerce: Choosing the Right Ecommerce Platform
It’s no surprise that eCommerce has grown over the past decade, with online stores becoming ubiquitous across industries. As more businesses move online, choosing your eCommerce platform is crucial to provide the functionality and scalability needed to drive success. Two leading options—BigCommerce and Adobe Commerce—both offer robust features but cater to different types of businesses.…
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Cutting Edge Strategies for Your Adobe Commerce or Magento Store
Running an eCommerce store on Adobe Commerce or Magento opens a world of opportunities to create next-generation shopping experiences leveraging the latest innovations. This article looks at cutting-edge strategies to step up your eCommerce game using this popular platform – still the most popular in the world including the Adobe Cloud version and the open…