Insights
We’re invested in following along with the latest in commerce, from connecting legacy buying behaviors to emerging AI technologies. Here are some of our thoughts.
Capitalizing on E-Commerce in the 2nd Half of 2023
The first half of 2023 is over. Based on the Department of Commerce data, the e-commerce world has not been kind to merchants who aren’t prioritizing optimizing the customer experience. E-commerce is becoming increasingly competitive, margins are tight, and supply chains still have their hiccups with global political uncertainty, even in year two of the…
5 Tactics to Boost E-Commerce Sales Now in a Sluggish Economy
2023 has been a year of transition for many e-commerce merchants and brands with significant e-commerce operations. Post-pandemic demand softening, recessionary climate, inflation, and future uncertainty have made the e-commerce operational climate challenging compared to the previous 4 years. If your e-commerce sales are flat, here are 5 steps you can take now to increase…
Evaluating BigCommerce for Mid Market B2B
We’re now entering the 3rd year that the B2B edition has been available to BigCommerce enterprise level merchants. If you’re a B2B merchant OR if you are a B2C merchant looking for a unified e-commerce solution, then chances are BigCommerce is in your consideration set. BigCommerce is working hard to be the mainstay offering of…
The Time to Outsource Your E-Commerce Operations is Now
The pandemic is over. E-commerce demand is stabilizing and merchants are looking for ways to streamline, improve efficiency, cut costs and increase revenue. One way merchants can achieve these goals is by outsourcing e-commerce operations including maintenance, support, and evolution of all key e-commerce technologies (platforms, integrations and martech). What are the key considerations for…
Omnichannel Customer Journey Management 101
A Simple 3 Step Framework Properties, Brands, E-Commerce merchants, even B2B operators (manufacturers, distributors) know they need to manage customer data from a variety of sources in order to control and optimize a customer journey to the advantage of both the seller and the buyer. But many marketers within these organizations are still operating in…
CDP Review: Why We’re Partnering with Bloomreach
When it comes to CDPs (Customer Data Platforms) there’s a lot of confusion and fragmented information out there about which one to use and the use cases that they support. We’re settling on 3-4 options for all of our clients, as we did with e-commerce platforms. We are comfortable with this approach because it affords…