Under the Hood with Kaiser Willy’s eCommerce Strategy
In case you missed our recent Webinar with partners Klevu and BigCommerce here’s a chance for you to watch it in its entirety! If you don’t have time to watch the full recording, we summarized the key points below: Focus: This webinar discusses the comprehensive overhaul of Kaiser Willys’ search functionality, aimed at improving customer…
Amazon is coming for B2B: Time for Distributors and Manufacturers to Innovate
In today’s rapidly evolving B2B landscape, distributors and manufacturers face an existential threat. The rise of Amazon Business and other tech-savvy competitors is reshaping the industry at breakneck speed. The message is clear: innovate now, or risk becoming obsolete. The Amazon Effect: A Wake-Up Call Amazon Business, launched in 2015, has grown into a $25…
Why Search is Critical for Large Catalog Sites
For eCommerce sites with large catalogs, a powerful search function isn’t just a nice-to-have—it’s critical. Recently, our Vice President of Digital, Graham Lubie, joined a webinar with BigCommerce, Klevu, and Kaiser Willys to discuss the necessity of implementing effective search tools. [Here is a link to the Webinar]. With over 40% of Kaiser Willys’ buyers…
eCommerce in 2024: Amazon’s Impact on B2B Distribution
The Evolving Landscape of eCommerce In 2013, Andy Dunn (founder of Bonobos) wrote an incredibly insightful article on Amazon titled “E-commerce is a Bear”. In the article, he highlighted the challenges of eCommerce, Amazon’s dominance, and the struggle for other players to achieve profitability. A decade later, Bonobos has been bought and sold a couple…
5 Best Practices for eCommerce Replatforming Project Success
Replatforming your eCommerce site can be tricky, but can be easier with the right team. After reading our article “4 Key Risks to Avoid when Replatforming your eCommerce site” to learn what to avoid when replatforming, it’s time to learn some of the best practices to follow. Drawing from our extensive experience, we believe that…
4 Key Risks to Avoid when Replatforming your eCommerce Site
eCommerce projects, and especially replatform projects, are typically complex and often difficult. When you take one on, you are bound to face challenges. Over the last decade, the DIGITAL·TEAM team has done dozens of new eCommerce site implementation projects, eCommerce replatforming projects, and eCommerce “rescue” projects. Along the way we have developed a comprehensive guide…
eCommerce Maturity: The Path to Profit for Manufacturers
eCommerce has become a critical component for manufacturers that want to maintain a competitive edge. As B2B manufacturers face the challenges of the online marketplace, it’s important to assess eCommerce opportunities and create a plan for growth. By following a structured approach, manufacturers can improve their digital capabilities, boost customer engagement, and ultimately increase…
The Modern Manufacturer: JG Finneran’s Successful Migration from Magento to BigCommerce B2B Edition
JG Finneran, a leading scientific consumable lab equipment manufacturer, found itself at a crossroads with its eCommerce platform. The company was using Magento for its online B2B website, but the platform’s complexity and maintenance costs were not aligned with their marketing and business goals. Recognizing the need for a more efficient and scalable solution, JG…
Four ‘No Regret’ Strategies to Resolve Manufacturing Channel Conflict
“59% of eCommerce channel managers say their annual revenue would increase were they not constrained by channel conflict.” – BCG 2021 Channel Manager Survey1 The Challenge. B2B manufacturers are one of the last sectors of the economy to truly adopt and optimize eCommerce. But the evidence is now becoming clearer – companies that avoid eCommerce…
Approaches for Manufacturers to Manage Channel Conflict When Rolling Out B2B eCommerce Programs
Establishing the Foundation As executives in manufacturing companies weigh the potential benefits of integrating B2B eCommerce into their sales strategies, the challenge of channel conflict emerges as a critical concern. Embracing direct eCommerce sales offers promising opportunities for growth and increased market reach, yet it also poses the risk of alienating existing dealers and distributors.…
