How an E-Commerce Experience Switched Me From Home Depot to Lowe’s
It’s a rainy Sunday, midsummer, and what’s a homeowner that does their own handyman work to do? Catch up on house maintenance and landscaping. It’s the post-pandemic era which means I haven’t been able to find a contractor to service our HVAC equipment in a year, so I really need to change filters in the…
BigCommerce Partner Summit Recap
DIGITAL·TEAM (formerly Accorin) had a crew (Ryan Ethridge, Director of Business Development, and Graham Lubie, VP of Strategy) in Austin this week for some tasty brisket, margaritas, observation of bats under the bridges, and of course the annual BigCommerce Partner Summit! BigCommerce has been aggressively expanding their roadmap and executing against it over the last…
Capitalizing on E-Commerce in the 2nd Half of 2023
The first half of 2023 is over. Based on the Department of Commerce data, the e-commerce world has not been kind to merchants who aren’t prioritizing optimizing the customer experience. E-commerce is becoming increasingly competitive, margins are tight, and supply chains still have their hiccups with global political uncertainty, even in year two of the…
5 Tactics to Boost E-Commerce Sales Now in a Sluggish Economy
2023 has been a year of transition for many e-commerce merchants and brands with significant e-commerce operations. Post-pandemic demand softening, recessionary climate, inflation, and future uncertainty have made the e-commerce operational climate challenging compared to the previous 4 years. If your e-commerce sales are flat, here are 5 steps you can take now to increase…
Evaluating BigCommerce for Mid Market B2B
We’re now entering the 3rd year that the B2B edition has been available to BigCommerce enterprise level merchants. If you’re a B2B merchant OR if you are a B2C merchant looking for a unified e-commerce solution, then chances are BigCommerce is in your consideration set. BigCommerce is working hard to be the mainstay offering of…
The Time to Outsource Your E-Commerce Operations is Now
The pandemic is over. E-commerce demand is stabilizing and merchants are looking for ways to streamline, improve efficiency, cut costs and increase revenue. One way merchants can achieve these goals is by outsourcing e-commerce operations including maintenance, support, and evolution of all key e-commerce technologies (platforms, integrations and martech). What are the key considerations for…
Omnichannel Customer Journey Management 101
A Simple 3 Step Framework Properties, Brands, E-Commerce merchants, even B2B operators (manufacturers, distributors) know they need to manage customer data from a variety of sources in order to control and optimize a customer journey to the advantage of both the seller and the buyer. But many marketers within these organizations are still operating in…
CDP Review: Why We’re Partnering with Bloomreach
When it comes to CDPs (Customer Data Platforms) there’s a lot of confusion and fragmented information out there about which one to use and the use cases that they support. We’re settling on 3-4 options for all of our clients, as we did with e-commerce platforms. We are comfortable with this approach because it affords…
Recapping Adobe Summit & ShopTalk
March Madness, Las Vegas Conference Style! 9 days in Vegas. 2 trade shows. 2 live music shows with 5 awesome artists. So many great parties and gatherings with talented marketers, product managers, new business leaders and friends that work in digital marketing and e-commerce. It was all a blur but here’s a recap of observations…
Adobe Summit 2023: 4 Reasons To Be Excited
So here we are back in person. Finally. For the first time since 2019 when we sponsored and showcased our new B2B module for Magento at Magento Imagine we are off to Vegas again but it’s now #adobesummit23. Why are we excited about this conference and about this trip? Beyond catching up with clients, friends…
