Insights
We’re invested in following along with the latest in commerce, from connecting legacy buying behaviors to emerging AI technologies. Here are some of our thoughts.

The Ultimate, Concise Guide to BigCommerce B2B Edition
BigCommerce B2B Edition is a SaaS e-commerce platform that can support B2B businesses that aspire to empower their customers with robust, self-service ordering. Only 4 years ago, many B2B merchants looking to build out e-commerce on their site felt that SaaS was not an option. The robust requirements needed limited their e-commerce platform choices to…

Why Manufacturers and Distributors can Adopt Minimal Risk B2B E-Commerce with SaaS Platforms like BigCommerce
It’s true. Manufacturers and Distributors are among the slowest sectors to adopt e-commerce and any related digital transformation initiatives. But this is understandable given that many manufacturers can build large businesses with just a few key buyers (like the government or an end-of-line manufacturer like auto). And once that business is built, it can be…

eTail East & Bloomreach’s Edge Summit: Our Top Takeaways
We went coast-to-coast last week with a number of our colleagues from BigCommerce and Bloomreach attending eTail East in Boston and Bloomreach’s Edge Summit in Napa. It was quite a contrast of learning about current e-commerce problems and solutions at eTail versus thinking about the future and AI’s impact on e-commerce at the Edge Summit.…

E-Commerce Platform Selection 2023: What are Merchants Thinking?
E-commerce merchants are balancing a number of issues with respect to their platform decisions as they look to the future. In the next year, many 3 and 4 year platform contracts will expire so there are many e-commerce merchants across different industries that will be looking to replatform in the next year. Keep in mind…

How an E-Commerce Experience Switched Me From Home Depot to Lowe’s
It’s a rainy Sunday, midsummer, and what’s a homeowner that does their own handyman work to do? Catch up on house maintenance and landscaping. It’s the post-pandemic era which means I haven’t been able to find a contractor to service our HVAC equipment in a year, so I really need to change filters in the…

BigCommerce Partner Summit Recap
DIGITAL·TEAM (formerly Accorin) had a crew (Ryan Ethridge, Director of Business Development, and Graham Lubie, VP of Strategy) in Austin this week for some tasty brisket, margaritas, observation of bats under the bridges, and of course the annual BigCommerce Partner Summit! BigCommerce has been aggressively expanding their roadmap and executing against it over the last…