CASE STUDY
New Directions Aromatics
New Directions Aromatics (NDA) successfully transitioned from a legacy ecommerce platform to BigCommerce, resulting in a modern, mobile-friendly website that significantly enhances the overall customer experience.
88%
Lift in conversions
37%
Increase in AOV
182%
Increase in onsite revenue
The Challenge
New Directions Aromatics needed to move from a highly customized OS Commerce platform to a more modern, scalable ecommerce foundation. Their legacy system had become difficult and expensive to maintain, limiting the team’s ability to improve the customer experience, support regional growth, and efficiently manage the operational complexity behind a B2B buying experience.
The company also needed more than a standard ecommerce migration. With dedicated U.S. and Canadian sites, ERP and CRM integrations, RFQ functionality, company-specific pricing, buyer portals, tax-exempt certificate management, and a technical document library, the project required a commerce architecture that could support both customer-facing usability and the backend workflows that power the business.
The Results
The move to BigCommerce helped NDA create a faster, more intuitive, mobile-first buying experience while reducing operational strain and long-term maintenance costs. Since launch, the team has reported fewer abandoned carts, stronger engagement with B2B features like RFQ, faster quote and sales workflows, and increased mobile traffic and ordering activity.
✓
Modernized B2B commerce across two markets:
NDA launched dedicated U.S. and Canadian BigCommerce sites with market-specific experiences, multi-currency support, and essential B2B capabilities including RFQ, company price groups, buyer portals, and self-service tax-exempt certificate management.
✓
Connected commerce to critical business systems: The new platform integrated with NetSuite ERP and Salesforce CRM, helping improve inventory visibility, customer management, operational workflows, and the team’s ability to support B2B buyers at scale
New Directions Aromatics is a leading supplier of premium raw materials and essential oils for cosmetics, soap, candles, and other handcrafted scented products. The company prides itself on providing exceptional customer service and a seamless shopping experience for businesses of all sizes.
“
The process was thorough, and the launch was as smooth as one could have asked for.
Sergio Pereira, CEO, New Directions Aromatics
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