CASE STUDY
IDEX Fire & Safety
IDEX’s brands of Fire & Safety have been trusted for centuries. For them, it’s personal: many team members are current or former first responders, or share close ties with those who are.
Behind every transaction is a set of systems that need to work together: catalogs, pricing, integrations, and workflows.
The Challenge
Long-reliant on the Magento 1 platform, its end-of-life presented IDEX with both a challenge and an opportunity: find a scalable and secure replacement with the flexibility to meet their B2B ecommerce requirements, while also navigating their larger strategic objective of unifying a growing global portfolio of brands under one seamless experience.
Though distinct in their product offerings, each IDEX portfolio brand shares overlapping audiences, including dealers, Original Equipment Manufacturers (OEMs), Service Centers, and even end customers. From a digital perspective, experiences between these brands were fragmented, each offering different login requirements, purchasing workflows, and visual languages. The myriad of buyers who navigated between the multiple IDEX brands came up against siloed and inconsistent data and buyer journeys, adding friction to their purchase journey. For the IDEX team, managing product catalogs, pricing, and other assets across multiple platforms was complicated and time-consuming.
More than just a platform migration, IDEX needed a digital transformation to bring their brands together, create a better buyer experience, and make it all much simpler to manage on the backend.
The Results
With their new Adobe Commerce platform in place, IDEX Fire & Safety has transformed the way it delivers digital experiences, not just externally, but internally as well.
✓
For dealers, OEMs, and end-customers, the improvements were immediately noticeable. The updated design, simplified navigation, and SSO functionality makes it easier for buyers to find the products they want to purchase, access the relevant information about them, and take action.
✓
For the IDEX team, the new digital commerce experience lays the foundation for a long-term evolution. The ability to manage one common catalog, content system, and customer experience across multiple brands has made it easier for the team to operate.
By managing both content and commerce within Adobe Commerce, IDEX keeps product data, digital assets, and storefront experiences in one place, making it easier to create personalized buyer journeys.
“
We have a unified system for both content and product. A lot of businesses are still maintaining their CMS separately from ecommerce. We’ve got it all in one spot.
Sarah Hay, Director, Digital Transformation IDEX Fire & Safety
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